Problem
The company was a distant third in the Venezuelan television market. Its image was old-fashioned, outdated, and, worst of all, diffuse, although some the programming was popular.

Solution
Neri Design Group created "The New World of Televen", a concept that included modernization of the image, new advertising campaign, total redo of all marketing materials -- including a new way to use the stars to promote the station that was classier, more sophisticated and radically different from traditional star promotion.

Result
The concept was so successful that, after six years, it is still in use. Share of audience increased, employee morale soared, and a new, state-of-the-art headquarters was built.