Problem
An established family business set out to build itself into the number one chain of full service drug stores in Venezuela (similar to Rite-Aid and Eckerds in the US). Each store had a different design, different displays -- a complete lack of visual consistency.

Solution
Neri Design Group created a modern, forceful logotype that became the focal point for store design. Neri Design Group also set up standards for displays and POP material that united the appearance of all stores.

Result
With 104 stores, Farmatodo is now the largest drugstore chain in the country, with hundreds of stores throughout the country. Additionally, it has launched a series of in-house brands for diapers, shampoos, hair care products, etc for which Neri Design Group has produced the product packaging. Neri Design Group has also provided Farmatodo with new innovative product ideas which have been successfully commercialized and launched. Farmatodo is so pleased with with our results that it has given the design of all the product packaging to Neri Design Group.